Work Experience

• TMB (Trusted Media Brands)

  Aug 2024 to Present

  Associate Director - Email Marketing Operations: Experienced marketing professional leading a team in managing all Salesforce email operations. Oversee scheduling, setup, quality control, deployment, and deliverability of emails and newsletters. Responsible for configuring and maintaining Salesforce across brands, including third-party integrations and security. Expertise in campaign performance analysis, database management, and email journey optimization. Collaborate with Salesforce Technical Advisors to enhance delivery and performance while leveraging tools like Einstein and AI enhancements. Ensure compliance with CAN-SPAM, CCPA, and privacy laws, and align email strategies with organizational goals. Communicate effectively with stakeholders and continuously improve through Salesforce training and evaluation of email service providers.

• Magicminds

  Jan 2024 to Jul 2024

  Director - Digital Marketing: As Director of Digital Marketing, oversee daily client activities and promotional campaigns, focusing on driving ROI and optimizing ROAS. Collaborate with the sales team to provide targeted collateral, manage budgets, and ensure the effective allocation of resources. Prepare assets for international events, oversee site updates, and lead client onboarding to ensure seamless execution of digital strategies and maximize performance.

• BrandMuscle USA (BrandMuscle India Pvt Ltd)

  Jan 2020 to Dec 2023

  General Manager - Digital Paid Media: Led digital media planning and execution across paid search, display, social, video, and more, optimizing campaigns for maximum ROI and ROAS. Managed and mentored a high-performing team, driving collaboration and adoption of best practices. Focused on continuous campaign optimization, client communication, and business growth.

• Eli India

  Sep 2017 to Jan 2020

  Assistant Manager – Digital Marketing: As an Assistant Manager in Digital Marketing, I have extensive experience in email marketing, CRM, and campaign management across industries such as education, finance, and telecom. I've worked with top clients like ADT, Sony, and HBO, leveraging tools like HubSpot, Zeta Mail, and Cheetah Mail to drive results. My expertise includes email campaigns, lead generation, database management, marketing automation, analytics, GDPR compliance, and brand marketing.

• Fishbowl

  Aug 2016 to Sep 2017

  Lead - Marketing Service: Partnered with marketing consultants and delivery teams to execute and manage effective online marketing strategies, including email and mobile programs for client acquisition, engagement, and retention. I ensure high-quality campaign execution, track performance metrics, and provide regular reports on trends and campaign health. I also maintain client assets, conduct email testing, and stay updated on industry trends to optimize digital marketing efforts and support cross-department collaboration.

• Aptroid Technologies

  Jan 2014 to Jul 2016

  Team Lead – Email Marketing: Lead cross-functional teams to execute email marketing strategies, optimize campaign performance, and track ROI. Analyze email metrics (impressions, bounces, clicks) and provide insights to clients. Work with the analytics team to understand customer behavior, create goals, and manage compliance with brand guidelines. Ensure timely campaign execution, monitor team activities, and maintain regular performance reports, all while exceeding client expectations.

• Zeta Global

  Aug 2010 to Dec 2014

  Sr. Digital Marketing Specialist: At Zeta Global, I led email marketing campaigns, including planning, execution, and performance analysis. Managed campaign metrics such as CTR, CPA, and ROI, ensuring optimal email deliverability by verifying domains and adhering to CAN-SPAM guidelines. Developed dashboards for campaign performance tracking and provided training to new team members.

• Vamso Technocraft

  May 2007 to Jun 2010

  Sr. QA: At Vamso Technocraft, I focused on email and social media marketing, including data segmentation and campaign testing (A/B and MVT). Ensured email quality through rigorous testing and optimization for better engagement. Managed client communications, analyzed market trends, and supported business development initiatives.

Certificates

• Audience Analysis by LinkedIn

  Insights to Outcomes: Audience Analysis for Better Customer RelationshipsInsights to Outcomes: Audience Analysis for Better Customer Relationships

• Content Strategy by SemRush

  How To Plan a Magnetic Content Strategy Using SemrushHow To Plan a Magnetic Content Strategy Using Semrush

• BrandMuscle Level -2 certification

  BrandMuscle Level -2 certification in Search, Display & Social Campaigns

• Google Ads Paid Search and Google Ads Display

  Certified Google Ads Paid Search and Google Ads Display

• Double Verify Traffic Mangement

  Double Verify IQ Blueprint batch, Traffic management

• The Trade Desk Edge Academy Certified

  Data-Driven PlanningThe Trade Desk Edge Academy

• Simpli.fi Advanced Sales

  Certified Simpli.fi Advanced Sales

• Trading Academy Certified by TradeDesk

  Trading Academy Certified - ProfessionalTrading Academy Certified - Professional

• Content Marketing by HubSpot

  Content marketing by HubSpot Academy

• Google Analytics Certified

  Certified Google Analytics GA4

Education

• E M.B.A

  2011-2013

  Affiliate Marketing - Brand Management - Analytics & Reporting - Lead Generation